Above: Custom designed and printed glossy wrap by Outpacer for Fixed Contracting
Amazing Vinyl Wrapping Benefits You Probably Didn’t Know About!
Curious about the benefits of getting your vehicle wrapped? You’ve come to the right place!
We’ve curated a list of Vehicle Wrapping Benefits to show you that it’s not just a financially wise choice, but an amazing marketing investment as well!
Advertising Opportunity for Business
We’ve all been on the road and seen marketing materials on the side of a trailer, truck or work vehicle. They are incredibly eye catching and if used correctly, can provide a huge boost in business. 98% of drivers indicated they noticed truck-side ads, and unlike a TV commercial, you cant change the channel away from it.
On an average, vehicle wraps generate anywhere from 32,804 to 75,897 unique impressions per day (if you’re in a busy city), and 30% of which (generally speaking) are potential customers. 29% of people say outdoor and vehicle specific advertising caused them to visit or call a business within a week.
Wrapping your work vehicle might be the best kept marketing opportunity out there.
Even big companies have their utility vehicles wrapped with ads! Fleet vehicle advertising increases recognition over 15 times more than other forms of media, like print or radio adverts.
Think about it – people who are constantly on the road are not usually reached by newspaper and TV advertisements. Therefore, it’s an excellent opportunity if you can reach them with a stunning car wrap advertisement when they’re out and about.
Above: Tesla Model Y Vinyl Wrapped in 3M 2080 Satin Black by Outpacer
Protection Against Scratches and Damage
Scratches on your vehicle can be caused by a number of things, including improper use of cleaning products, scratches from pets, and even just normal wear and tear. Here are some common causes for these types of scratches:
- Tools that are easy to use but tough to repair include ice hammers, snow brushes, snow scrapers, and vacuum cleaners.
- Cheap scrub mittens, dishcloths, and terry cloth towels will damage the finish of your car because they can be rough on some smooth areas.
- You might accidentally touch your car’s door when wearing your watch, your wedding band, or your bracelet.
- If a bike rack or roof rack isn’t installed properly, they could also scratch, dent, or heavily damage your vehicle.
There are endless ways your vehicle can be scratched and damaged. Your vehicle isn’t just important to the function of your business, but also the first impression customers will have.
Put your mind at ease and protect your investment with a high quality, durable vinyl wrap!
More Economical Than Repainting
Listen, if you’re deciding between paint or vinyl wrap, here is what you need to know.
Vinyl wrapping is cheaper, higher quality, and longer lasting.
The price of a full vehicle vinyl wrap is usually priced around $2000, with options for partial wraps and decals, which would be cheaper options. Vehicle wrap advertising doesn’t have to break the bank – you can set a goal and Outpacer can help find a custom solution for your needs.
With in-house designers, we can create professional, custom vehicle wraps and graphics.
Want to have your vinyl wrap updated or removed? Easy as pie. Once the wrap is taken off you’re left with a priceless, protected vehicle untouched by salt and sun damage. What a treat!
Above: Large die-cut vinyl decals in gloss white & metallic champagne gold for Carpentree Inc.
Protects Your Car’s Resale Value
Most second hand car dealerships would rather sell an original paint job than a custom one. They know that the resale value of a standard colour scheme is much higher than that of a custom job
So if you’re planning on reselling your vehicle, vinyl wrapping is a dream come true.
You might think that a hot pink Kia Rio looks stunning, but the market might think otherwise. Having your vehicle wrapped in whatever colour you want allows you to also remove it at the time you want to sell (or update).
You Can Rewrap Individual Parts
Have you ever damaged your car and realized how hard it is to get paint job to fix a scratch? If you haven’t, let us tell you, it can be frustrating. If you don’t get the exact colour to match the existing paint job, it will most likely stand out like a sore thumb.
Vinyl wrap makes the repair process so much easier. To fix any scratches, damage or imperfections, you merely match the colour and finish and replace where you need to!
Instead of re-wrapping the entire body, you can choose what part of the vehicle needs a refresh. Same goes for any printed decals or lettering – with vinyl, it’s easy.
Alternatively, repatining is time consuming and costly. Not only are you paying for the paint, youre paying for the disassembly and reassembly of panels or parts. If there are other scuffed or damaged areas, you likely will end up paying a bit more for that too. It usually takes a few days to finish the job, and you’re without a car until the paint has dried.
Above: Custom designed and printed glossy vinyl wrap on Mercedes Metris for Premier Plumbing
Design Choices and Colour
When it comes to eye catching forms of advertising, this is where vinyl wraps really shine (or don’t, depending on your finish).
Vinyl comes in near endless colours and finish options, which you can customize depending on what your needs are. Need your entire vehicle wrapped in satin black? We can do that. Your fleet of cube vans need custom designed decals? We got you covered. Literally.
Maybe you love the look of a carbon fiber vinyl wrap, or a sleek metallic finish to catch some eyes. Whatever your desire, we can deliver. Your vehicle is a blank canvas for your imagination to run free and catch more customers eyes.
If you’re thinking to yourself “I wish I had a logo or design to use, this sounds great!”. Well its your lucky day. Outpacer can provide an in house designer to bring your ideas to life.
In a nutshell…
Vehicle wrapping is an amazing way to gain a wider audience and earn more customers for your business. By the numbers, it’s the cheaper, longer lasting than paint and a more eye popping method of advertising than anything else for the price.
With all the design options, paint protection and marketing opportunities, it’s no wonder more people are looking to have vinyl wraps or decals installed on their vehicles.
We’re your one stop shop.
For years, Outpacer has been working with local businesses in Barrie, Innisfil, Newmarket and Muskoka to support and market their unique services. With an experienced team of designers, installers and printers, we can do it all.
Let’s get working on your vehicle wrap advertising today. Drop us a line or send us a text! We’re happy to provide options and quotes for anything you need!