How to Use Your Branded Truck to Generate More Business

As a business owner, you’re always looking for new and creative ways to promote your brand and attract potential customers.

This is where a branded truck by Outpacer can come in handy.

Whether you have a pickup truck, box truck, or semi-truck, a vinyl wrap can turn your company vehicle into a rolling billboard that promotes your brand wherever it goes.

While traditional forms of advertising such as business cards and flyers can be effective, they are limited in terms of reach and impact.

In this post, we’ll discuss how a even a partial wrap can be a valuable marketing tool for your businesses. We’ll cover a range of strategies and tips for using your branded truck to generate more business and attract potential customers.

From choosing the right graphics to the installation process and maintenance, we’ll provide you with everything you need to know to create the perfect vinyl wrap that gets noticed on the road.

So, if you’re a truck owner looking to take your business to the next level, read on!

Designing an Eye-Catching Truck Wrap

When it comes to creating a custom vinyl wrap that grabs attention and effectively communicates your brand message, having a strong visual design is crucial.

Your truck wrap is essentially a mobile billboard, so it’s important to make sure that it stands out from the crowd and catches the eye of potential customers. Here are some tips for creating an custom wrap design that gets noticed:

Use High-Contrast Colours

High-contrast colours are a great way to create visual interest and make your truck wrap stand out. Choose colours that complement your brand identity and are easy to read from a distance. Avoid using too many colours or overly complicated designs that can be difficult to decipher.

Incorporate Images or Icon

In addition to using high-contrast colours, incorporating images or icons can help to reinforce your brand message and make your truck wrap more memorable. Consider using images or icons that represent the services you offer or the products you sell. Thankfully, Outpacer has an in-house graphic design team to bring your ideas to life.

Include a Clear Call to Action

Your truck wrap should include a clear call to action that tells potential customers what you want them to do. This could be anything from visiting your website to calling your business directly. Make sure that your call to action is easy to read and prominently displayed on your truck wrap.

Choose the Right Font

Choosing the right font is another important aspect of creating an effective truck wrap. Your font should be easy to read from a distance and should complement your brand identity. Avoid using overly decorative fonts that could be difficult to read.

Work with a Professional

Designing and installing a truck wrap can be a complex process, so it’s important to work with a professional who has experience in creating custom graphics and installing vehicle wraps.

Here at Outpacer, we only use high-quality materials, such as Avery Dennison vinyl, and has a proven track record of creating stunning finished products. From partial vehicle wraps to giant semi-truck wraps, we’ve seen it all and done it twice.

Taking Your Branded Truck on the Road

One of the biggest advantages of a branded truck is its mobility.

Unlike traditional forms of advertising, such as billboards or storefront signs, vinyl truck wraps allow you to take your message directly to potential customers. Here are some strategies for taking your branded truck on the road and generating leads for your business

Participate in Local Parades or Events

Think Santa Clause parade in downtown Barrie or Newmarket.. so many happy people and potential customers looking at your shiny (or matte) new vehicle graphics. Beyond that, think about participating in parades or events that are relevant to your business, such as home improvement shows, trade fairs, or local festivals.

In those environments, vibrant graphics and custom designs really stand out from the crowd. In the design phase we’ll take our time to work with you and find the perfect solution for whatever your marketing goals are.

Drive Through Busy Neighbourhoods

Another strategy for taking your branded truck on the road is to drive through busy neighbourhoods or commercial areas. Choose areas that are frequented by your target customers and drive your truck during peak hours.

Nobody likes driving through traffic at peak hours, but it definitely makes it more palatable when you can make money from your efforts.

Using Social Media to Amplify Your Branded Truck’s Impact

In today’s digital age, social media has become an essential tool for businesses to reach a wider audience and build their brand. By showcasing your branded truck on social media, you can increase its impact and generate more leads.

One of the easiest ways to use social media to promote your branded truck is by sharing photos of it in action. For instance, you can share images of your truck parked outside a job site or driving through busy streets in Barrie, Innisfil, Newmarket, Aurora or other areas of Southern Ontario. Make sure to use high-quality images that showcase your truck’s design and brand message.

You can also share videos of your truck on social media platforms like Instagram (shameless plug for Outpacer on Instagram!). For instance, you could create a short video showcasing your truck’s design and features, or a time-lapse video of your truck being wrapped. These types of videos can be engaging and shareable, which can help you attract new followers and potential customers.

The Wrap Up

Branded trucks can be a powerful marketing tool for any business, especially those in the trades.

To make the most of a branded truck, Outpacer and our in-house graphic design team can create an eye-catching wrap that communicates your business’s services and brand identity.

Our team has years of experience creating high-quality truck wraps that have a proven record of generating leads and increasing brand awareness.

If you’re interested in taking advantage of the benefits of a branded truck, we invite you to call the vehicle wrap specialists at Outpacer.